Regina Luttrell, antes de dedicarse a la docencia, forjó la primera mitad de su carrera en relaciones públicas y marketing. Su vasta experiencia abarca el desarrollo estratégico y la implementación en relaciones públicas, redes sociales, publicidad y comunicación corporativa. Actualmente, como profesora asistente en la S. I. Newhouse School of Public Communications de la Universidad de Syracuse, investiga, publica y expone sobre relaciones públicas, redes sociales y la generación millennial. Su enfoque se centra en la intersección de la comunicación estratégica y las dinámicas generacionales contemporáneas.
Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
The Millennial Mindset introduces seven characteristics common to Millennials and debunks popular stereotypes associated with this generation. The authors offer parents, educators, managers, and co-workers insights and suggestions on how to engage, prepare, and foster Millennials in all aspects of life.
Exploring the origins and evolution of Wonder Woman, the book delves into her creation and enigmatic identity while highlighting her significant ties to the feminist movement. It examines her cultural and psychological influence across five generations of fans, from the Baby Boomers to contemporary audiences, showcasing her enduring legacy and impact on society.
Focusing on the unique traits of Generation Z, this book serves as a guide for parents, educators, and employers to effectively engage with and support this cohort. It emphasizes understanding their characteristics to foster positive and productive interactions. Through a metaphorical superhero journey, it highlights the potential of Gen Z to enact meaningful change in the world, making it an essential resource for anyone invested in their development and success.
Focusing on practical ethical dilemmas in marketing communication, this guide offers a wealth of case studies and insights from practitioners. It incorporates popular culture references to illuminate complex ethical issues, making it an invaluable resource for students seeking to navigate the challenges of ethics in public relations effectively.
From 90-minute IPAs to grapefruit sculpins, craft beer and local brewers are making a big splash in the beer scene. No longer must brewers sip their beer in cold garages, sharing among neighbors and family members. With this book, serious craft brewers learn how to take their best brews to market and newbies learn the art of craft brewing.
A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication. Jamie Ward is an assistant professor of public relations at Eastern Michigan University. Regina (Gina) Luttrell is Assistant Professor of Social Media and Public Relations at the S.I. Newhouse School of Public Communication at Syracuse University.
Moving between ancient and modern sources, philosophy and theology, and science and popular culture, Sean McGrath offers a genuinely new reflection on what it means to be human in an era of climate change, mass extinction and geoengineering. Engaging with contemporary thinkers in eco-criticism, including Timothy Morton, Bruno Latour and Slavoj Å1/2iÅ3/4ek, McGrath argues for a distinctive role for the human being in the universe that gives us a unique responsibility for nature.