The CEO Guide to Sales explores the ten areas that must be tackled in order to excel in sales. These are the areas that are typically assessed in assignments with Henningsson and Holm's clients, and are areas that they have, themselves, successfully addressed in leadership and consulting roles.
Sales Academy is a comprehensive approach that has been proved with real-life case studies to work. To date the authors have run more than 50 Sales Academies and the average increase of sales was 125 percent. The return on investment is in the 500-1000 percent range, much more if counting the lifetime value of the additional new business gained.