Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing.
Innovative in its approach, this book integrates key sub-topics of communication studies, including text analysis, business communication, mass communication, the media industry, and film. By utilizing examples from popular culture, it effectively elucidates the fundamental concepts that underpin the study of communication across various forms.