Touching the Hidden You: Therapeutic sessions that make us question Life, Health and Disease
- 212 páginas
- 8 horas de lectura
Ricardo Dias Libros
A Cannes Lions Jury Presents: The Art of Branded Entertainment
- 320 páginas
- 12 horas de lectura
In 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range of ideas submitted in the relatively uncharted category of 'Branded Entertainment', regarded by many as the future of advertising. In 'The Art of Branded Entertainment' they reflect on the winning strategies and campaigns.