Craig Strong Libros

A Thinkers50 title: a fresh, practical, step-by-step guide to carrying out innovation in large companies

The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio.

The narrative follows a salmon's journey from growth to capture and eventual release, highlighting its four years spent in the open sea. Upon returning to land, the salmon shares the gift of life with someone who cherishes it, emphasizing themes of resilience, freedom, and the interconnectedness of life.