Anita Elberse (Libros)

Anita Elberse Libros

Anita Elberse es profesora de administración de empresas en la Harvard Business School. Su investigación se centra en comprender los impulsores del éxito de los productos en las industrias del entretenimiento, los medios, los deportes y otras industrias creativas, y cómo las empresas pueden desarrollar estrategias de marketing efectivas. Es aclamada por su trabajo en estrategias de medios digitales, explorando cómo aprovechar mejor el poder de las personalidades influyentes. Su libro, Blockbusters, profundiza en los riesgos y las recompensas del negocio del entretenimiento.

Blockbusters

Hit-making, Risk-taking, and the Big Business of Entertainment

307 páginas
11 horas de lectura

Why will the future of popular culture hinge on larger investments in entertainment? What drives the remarkable success of companies like Warner Bros., Marvel, and the NFL, as well as stars such as Jay-Z, Lady Gaga, and LeBron James? Anita Elberse, a leading expert from Harvard Business School, explores these questions through her extensive research on media and sports. In this groundbreaking work, she reveals a crucial insight: focusing on blockbuster products—high-budget movies, TV shows, songs, and books—is the most reliable strategy for achieving long-term success in the competitive entertainment landscape. Elberse discusses the rationale behind the substantial financial commitments made by entertainment executives in pursuit of the next big hit, the astronomical salaries of superstars, and the impact of digital technologies on the industry. With exclusive stories from her unique access to top entertainment brands, this book serves as essential reading for anyone looking to grasp the intricacies of the entertainment sector and navigate the complexities of today’s high-stakes business environment.