Este autor se enfoca en aplicar la estrategia militar antigua a los desafíos empresariales modernos. Su obra explora los principios universales del pensamiento táctico y su relevancia en el panorama corporativo actual. A través de un análisis detallado, busca ofrecer estrategias prácticas para gerentes. Los lectores obtendrán una comprensión más profunda de la toma de decisiones estratégicas.
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.
Mark McNeilly has extracted from Sun Tzu's The Art of War the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how these six principles might be used in modern wars and how they can provide insight into current affairs, such as the war on terrorism and China's increasingly important strategic and military role in the world. This updated edition reflects on all that has happened in the past ten years, including the wars in Iraq and Afghanistan, the challenge of Iran, the "Arab Spring", and the continued rise of China.