Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno- marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
A renowned gallerist and collector, the late Ileana Sonnabend acquired an impressive collection of seminal work directly from the Warhol studio at the time of its making. Sonnabend was an early and fervent supporter of Warhol, and held three important exhibitions of his work at her Paris gallery, including the series Death and Disasters (1964), Flowers (1965), and Thirteen Most Wanted Men (1967). This beautifully illustrated book includes essays by Picasso biographer John Richardson and leading Warhol scholar Brenda Richardson, who was a close friend of Sonnabend’s. Her essay is an insightful portrait of the highly regarded dealer and her relationship with Warhol. The book is illuminated by previously unpublished private letters and includes stand-alone facsimile reproductions of the exhibition catalogues, originally published by Galerie Ileana Sonnabend.