David Needle Libros

What are the benefits and problems of off-shoring? Can firms really be as powerful as nation states? How useful is PEST for developing effective strategies? How will the 2008 financial crisis impact business? Only David Needle's bestselling textbook introduces you to the full picture of modern business - the innovators, the regulators, the defining issues, and the turbulence.

Provides an introduction to business functions, issues and activities and to the way they interact with their environment. It is the core text for the "Business In Context Series" which serves as a stand-alone introduction to business studies. An ELBS/LPBB edition is available.