Michael Luca (Libros)

Michael Luca Libros

Michael Luca es profesor asociado en la Harvard Business School. Su investigación se centra en cómo las personas toman decisiones y cómo las estructuras del mercado influyen en esas elecciones. Utiliza principios económicos y análisis de datos para comprender el comportamiento del consumidor y el impacto de los incentivos en las elecciones.

The Power of Experiments

232 páginas
9 horas de lectura

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"Have you logged into Facebook recently? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. They describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Moving beyond tech, Luca and Bazerman consider experimenting for the social good--different ways that governments are using experiments to influence to 'nudge' behavior ranging from voter apathy to school absenteeism."-- Back cover