Taking you from the ice to the office and back, this ultimate business playbook provides valuable leadership insight and career-enhancing tactics inspired by stories from the National Hockey League.
Gashaw Abeza Libros
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.