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This book provides the necessary knowledge to design the store for the future and gives a complete overview of background and research on the necessary tools.

Focusing on the intersection of retail design and branding, this book consolidates research and insights to enhance the effectiveness of design practices. It serves as a vital resource for professionals across various disciplines, aiming to improve the overall impact of design in the retail environment. By fostering collaboration among different fields, it highlights the importance of design in shaping consumer experiences and brand identity.