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William A. Cohen

    1 de enero de 1937

    William A. Cohen es una autoridad en formulación y despliegue de liderazgo y estrategia. Comparte su experiencia a través de discursos y seminarios para instituciones de prestigio y una amplia gama de corporaciones. Su trabajo profundiza en el arte del liderazgo y la sabiduría de los generales. Cohen también explora cómo lograr el éxito en una carrera de consultoría.

    Unternehmen auf der Couch
    Die Kunst zu führen
    Winning on the Marketing Front
    Building a Mail Order Business
    Consulting Drucker
    Embodied
    • Embodied

      Victorian Literature and the Senses

      • 200 páginas
      • 7 horas de lectura

      Exploring the representation of the human body in Victorian literature, this book delves into how physicality, health, and societal norms influenced literary works of the era. It examines various texts to reveal how authors grappled with issues such as gender, sexuality, and the medical discourse of the time. Through an analysis of characters and themes, the narrative highlights the complexities of bodily perception and its implications in Victorian society, offering insights into the cultural and historical context of the period.

      Embodied
    • Consulting Drucker

      • 288 páginas
      • 11 horas de lectura

      The principles and techniques of Peter Drucker, the world's top management thinker and consultant.

      Consulting Drucker
    • Winning on the Marketing Front

      The Corporate Manager's Game Plan

      • 406 páginas
      • 15 horas de lectura

      A guide to strategic planning based on methods Cohen has implemented at companies across the United States. His unique approach applies proven strategies used in warfare to business planning and shows how any manager can plan a winning strategy and position a product competitively by allocating human and financial resources effectively. To aid in implementation, the author includes step-by-step scenarios that illustrate the power of competition-based planning in marketing, budgeting, production, and personnel policy. Easy-to-use checklists help readers develop their strategic plan point by point.

      Winning on the Marketing Front
    • Staňte se úspěšným poradcem

      • 296 páginas
      • 11 horas de lectura

      Být nezávislým poradcem nabízí velmi zajímavé povolání. Není však jednoduché s touto činností začít a vyniknout v ní. Tato kniha zodpoví četné praktické otázky začínajícího i zavedeného poradce. Dozvíte se jak připravit nabídku, ocenit své služby, naplánovat konzultační projekty, uskutečnit kontrakt, řešit problémy s klienty, připravit prezentaci na profesionální úrovni apod.

      Staňte se úspěšným poradcem