Leander Kahney Orden de los libros (cronológico)

История скромного гения, который после смерти Стива Джобса привел Apple к головокружительным высотам. Смерть Джобса в 2011 году оставила компанию в трудном положении. Он был не просто основателем и CEO Apple, но и символом глобального мегабренда. Многим казалось, что никто не сможет занять его место, особенно скромный Тим Кук, которого считали «рабочей лошадкой». В условиях нарастающей конкуренции со стороны Android и неопределенности в отношении будущих продуктов многие предрекали Apple скорую катастрофу. Однако спустя восемь лет компания достигла высшей точки, став самой дорогой корпорацией на планете с триллионной стоимостью. Цена акций Apple выросла почти в три раза. Под руководством Тима Кука компания сосредоточилась на возобновляемой энергии, справедливых цепочках поставок, защите конфиденциальности пользователей и создании легко перерабатываемых продуктов. Кук уверенно ведет Apple в новую эру процветания. Используя доступ к инсайдерам компании, автор рассказывает вдохновляющую историю человека, который рискнул занять место незаменимого. Благодаря чуткому руководству и преданности ценностям Кук достиг большего, чем кто-либо мог представить. Книга будет интересна всем, кто интересуется Apple и ее историей.

Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone." But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success. Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible

In 1997, Steve Jobs returned to Apple with the daunting task of revitalizing the company he had founded. One night, he discovered a British designer immersed in sketches and prototypes; this was Jony Ive, whose talent Jobs recognized as pivotal for reversing Apple's decline. Their collaboration led to the creation of iconic products like the iMac, iPod, iPad, and iPhone, which transformed industries and established Apple as a powerful brand. Ive emerged as a leading technology innovator, earning numerous awards, a spot on the 2013 Time 100 list, and a knighthood for his contributions to design and enterprise. Despite his accolades, the shy designer, whom Jobs called his 'spiritual partner,' remains largely unknown. This book presents a comprehensive portrait of Ive, drawing from interviews with former colleagues and extensive research. It explores his early passion for industrial design, education at Newcastle Polytechnic, and rapid ascent at Apple, revealing the principles that made him the designer of his generation. As Ive stated, 'Different and new is relatively easy. Doing something that's genuinely better is very hard.' The narrative sheds light on the inner workings of Apple's renowned design team, offering rare insights into their creative processes.

Steve Jobs ist das Enfant terrible der technischen Industrie. Der lebhafte, oft dreiste Jobs, hatte eine Revolution ins Rollen gebracht - die PC-Ära. Der beispiellose Erfolg von Apple und Pixar macht Steve Jobs zum Musterbeispiel eines Innovationsmanagers im digitalen Zeitalter. Mit einzigartigen Einsichten und viel Humor zeigt „Steve Jobs´ kleines Weißbuch“ Leitsätze zur Entwicklung von „Killerprodukten“, wie man einen loyalen Kundenstamm kreiert und wie man einige der weltweit mächtigesten Marken managt. Hier erfährt der Leser die großen Geheimnisse des Management und wie er eine bessere Führungspersönlichkeit und ein besserer Manager und Entrepreneur werden kann.

Focus: how saying "no" saved Apple -- Despotism: Apple's one man focus group -- Perfectionism: product design and the pursuit of excellence -- Elitism: hire only "A" players, fire the bozos -- Passion: putting a ding in the universe -- Inventive spirit: where does the innovation come from? -- Case study: how it all came together with the iPod -- Total control: the whole widget