Cynthia A. Montgomery es una experta en estrategia y profesora de renombre en la Harvard Business School. Su trabajo profundiza en los principios fundamentales del liderazgo empresarial, ofreciendo perspectivas críticas para propietarios y gerentes de empresas medianas a nivel mundial. Como autora de bestsellers para Harvard Business Review, sus análisis han aparecido en destacadas revistas económicas. La profunda comprensión de Montgomery sobre el pensamiento estratégico la establece como una voz significativa en la estrategia empresarial.
This collection of Harvard Business Review articles provides managers with the best thinking available on how to make critical, long-term decisions that determine business success. It draws from three decades of thinking and examines the competitive forces in industries and the ways firms can create and sustain competitive advantage.
Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.
" ... The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate or care much about on opening day. But by the time the program ends, they cannot imagine leading their companies to success without being'and living the role of'a strategist. Over a series of weeks and months, Montgomery puts these accomplished executives through their paces. Using case discussions, after-hours talks, and participants' own strategy dilemmas, she illuminates what strategy is, why it's important, and what it takes to lead the effort. En route, she equips them to confront the most essential question facing every business leader: Does this company truly matter? In doing so, she shows that strategy is not just a tool for outwitting the competition; it is the most powerful means a leader has for shaping a company itself. The Strategist exposes all business leaders'whether they run a global enterprise or a small business'to the invaluable insights ..."--Jacket
Damit ein Unternehmen erfolgreich ist, braucht es eine Richtung, ein Ziel, eine Strategie. Keine Führungskraft wird dem widersprechen - und dennoch wird die Strategieentwicklung und -umsetzung oft nicht ausreichend beachtet. Jetzt ist es an der Zeit, einen essenziellen, aber über Jahrzehnte vernachlässigten Bestandteil des Strategieprozesses wieder einzubeziehen: Sie. Den Leader. Den Strategen. Wie man die eigenen strategischen Fähigkeiten entwickelt und zur Perfektion bringt, erfahren Sie hier - um eine hervorragende Führungskraft zu sein, die täglich über sich selbst hinauswächst und das Unternehmen zu dauerhaftem Erfolg führt.