Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Lloyd C. Harris Libros
Principes van marketing, 7e editie met MyLab NL toegangscode
- 603 páginas
- 22 horas de lectura
Studieboek op hbo/wo-niveau.