Marina Krakovsky profundiza en el ámbito de las ciencias sociales, centrándose en investigaciones innovadoras en psicología, sociología y economía. Su escritura ilumina cómo los nuevos descubrimientos en estos campos dan forma a nuestra comprensión del mundo y las dinámicas interpersonales. Krakovsky combina hábilmente profundos conocimientos científicos con narrativas cautivadoras, haciendo accesibles conceptos complejos a una amplia audiencia. A través de su obra, ofrece a los lectores una perspectiva fresca sobre las estructuras sociales y el comportamiento humano.
Chen's groundbreaking research into human behavior turned into tangible results for Hewlett-Packard, saving the company millions of dollars, simply by explaining why people really do the things they do. This text translates the findings of behavioral economics into concrete actions to achieve new levels of success.
A clear, conceptual overview of Oracle Server, the leading enterprise-wide database management system. In this book, an Oracle Corporation expert walks the reader through Oracle Server architecture, explains how it handles data concurrency, data integrity and other information management issues, and shows how a database administrator can use it to maximum advantage. Common tasks, such as implementing security and recovering a database after failure, are covered clearly and concisely. Finally, the author makes recommendations for using Oracle Server in a corporate environment. . Oracle databases are used by nearly every company in the Fortune 500. This is an ideal introduction to Oracle's flagship product for anyone who uses or is considering it, including OEMs, VARs, in-house applications developers, database administrators, MIS decisionmakers, and students.