David Targett Libros

This text gives students a thorough understanding of the decision-making process through tackling real business problems. It illustrates how analytical decision making can be applied to a range of different functions, such as marketing, logistics and strategy, and encourages a more systematic and analytical approach to the use of information. The first chapter is problem-oriented and categorizes the decision problems faced by different managers in addition to showing the techniques and options available to them. Thereafter, the remainder of the text deals largely with analytical techniques.

This book provides vital basic training for students, managers and businessmen at all levels who need to understand and use numbers quickly and efficiently.

Důležité jsou případové studie z praxe. Autoři se věnují i analýze bodu zvratu s více produkty, zhodnocení životaschopnosti podnikání a zvládnutí složitějšího podnikání. Jednoduché "check listy", kde vyplníte pouize 6 bodů a rychle zjistíte hlavní údaje pro další rozhodování.