Barry Nalebuff es profesor en la Yale School of Management, donde se enfoca en negociación, innovación y estrategia. Su trabajo explora cómo el pensamiento estratégico y los enfoques innovadores se pueden aplicar en la práctica para lograr mejores resultados. El enfoque de Nalebuff enfatiza la conexión entre los conceptos teóricos y los procesos de toma de decisiones del mundo real.
From a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what's really at stake in any negotiation and ensures you get your half-so you can focus on growing the pie.
The authors of Thinking Strategically demonstrate how to apply the principles in game theory to achieve greater personal and professional successes, drawing on a diverse array of case studies to explain how to develop a win-oriented way of seeing the world.
Why Not? is a primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? According to Why Not? authors Barry Nalebuff and Ian Ayres, no.Illustrated with examples from every aspect of life, Why Not? offers techniques which will help you take the things we all see, every day, and think about them in a new way. Great ideas are waiting. Why not be the one to discover them?
Offers guidelines for brainstorming and problem solving in order to solve new problems with existing solutions and to generate new solutions for existing problems.
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
"Pensar estratégicamente" explora el arte de superar al adversario mediante principios básicos de estrategia. Los autores argumentan que cualquier persona, sin importar su trasfondo, puede convertirse en un mejor estratega al comprender estos conceptos fundamentales. Traducción de Ana Varela y Alicia Valls.