Linden Brown Orden de los libros (cronológico)

For 2nd and 3rd year undergraduate and postgraduate students of International Marketing, this is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. A free copy of Fletcher & Perito, International Marketing - Information sources, is packaged with each text.

For the Principles of Marketing course.Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.