Evan Davis Orden de los libros

Why do we lie? Why is it considered best practise to tell a client that you'll get the best deal for them when you know you won't, or your boss that you'll hit your sales target when it's impossible, or a journalist that you will win an election when you know you won't, and when everyone else knows you won't? Low level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - all the tools professional communicators apply to their daily lives. This brilliantly insightful book steps inside the panoply of deception employed everywhere and in doing so assesses not only how it has come to this, but how it can possibly end. When you're buying a house, why can't you trust an estate agent? When you have money to put away, why can't you trust a bank? Drawing on behavioural science, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to spot and overcome signs of deception.

4 million people watch the Dragons on TV, now they can read their book.

This new edition of the Dictionary of Economics has been extensively revised and expanded and now contains more than fifteen hundred entries covering common and less usual economic terms, the contributions made by noted economists such as Ricardo, Marx, Keynes, Galbraith, Hayek, and Friedman, and the historical development of economics over the years. With its comprehensive cross-referencing, this authoritative yet concisely written dictionary is an essential source of reference for anyone who needs to understand this large and growing subject.

Los autores tratan con sencillez y precisión algunos aspectos de la teoría económica, como la economía internacional, monetaria y del bienestar, complementados con ejemplos. Por la exactitud de sus definiciones, este diccionario constituye un auxiliar indispensable para el lector en general y para el estudiante de economía y administración. Contenido: * Definiciones de los conceptos más usuales en economía * Cronología del pensamiento económico * Síntesis cronológica de los principales economistas y sus obras