Drew Boyd es un distinguido experto en innovación y marketing con más de 30 años de experiencia en la industria. Su amplio conocimiento se basa en una importante trayectoria en Johnson & Johnson, donde se especializó en marketing, fusiones y adquisiciones y desarrollo internacional. Boyd comparte actualmente su experiencia a través de formación, consultoría y conferencias centradas en la innovación, la persuasión y las redes sociales. También se desempeña como director ejecutivo de un Programa de Maestría en Marketing y profesor asistente de Marketing e Innovación en la Universidad de Cincinnati, formando a la próxima generación de líderes de la industria.
"INSIDE THE BOX answers one of the most-asked questions in corporate America: How can our organization be more creative? The authors show how "thinking inside the box" can foster greater creativity and innovation within your company or organization"--Provided by publisher.
This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.
How to Use the Creative Luxury Process to Develop Products Everyone Wants
This guide offers a structured method for developing high-end products that captivate new customers. By aligning principles of creativity and luxury with the various stages of the customer buying journey, it provides actionable insights and strategies to enhance product appeal and drive sales.