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Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.

Formula is the flexible, unique and enjoyable route to Cambridge exam success. Formula takes a fresh approach to topics, units and components to create an exam-focused package whatever the teaching and learning scenario. Its truly flexible learning materials are designed to work independently for short and intensive preparation or in combination for longer exam courses.

'Teen-appeal' topics combined with extensive preparation for the revised 2020 A2 Key for Schools, B1 Preliminary for Schools as well as B2 First for Schools. The Level 5 Workbook provides additional practice and reinforcement of the language, skills and exam techniques covered in the PREPARE Level 3 Student's Book units. Students can access the Cambridge One Digital Pack, optimised for a range of devices, for their bank of learning resources and accompanying Audio. Interactive practice includes Test and Train Exam Practice to build strategies and skills for exam success, and a timed Practice Test (when assigned by the class teacher). Practice Extra provides interactive grammar and vocabulary activities and games with instant feedback.

Focus on essential exam practice for the revised 2020 exams with the Exam Booster for B1 Preliminary and B1 Preliminary for Schools. Maximise learners' potential with dedicated exam task practice for class or home study. 48 exam tasks practise each part of the exam three times while exam facts provide practical information. Exam tips provide useful advice on how to approach the exercises and 'Get it right' boxes highlight typical candidate errors in the exam. This Exam Booster is suitable for both B1 Preliminary and B1 Preliminary for Schools and is photocopiable. The downloadable audio is available from www.cambridge.org/preliminarybooster2.

Focus on essential exam practice for the revised 2020 exams with the Exam Booster for B1 Preliminary and B1 Preliminary for Schools. Maximise learners' potential with dedicated exam task practice for class or home study. 48 exam tasks practise each part of the exam three times while exam facts provide practical information. Exam tips provide useful advice on how to approach the exercises and 'Get it right' boxes highlight typical candidate errors in the exam. This student edition Exam Booster is suitable for both B1 Preliminary and B1 Preliminary for Schools. The downloadable audio is available from www.cambridge.org/preliminarybooster2.

Separate Practice Tests Plus books prepare for 2020 B1 Preliminary or B1 Preliminary for Schools exams 8 complete tests Training tips and exam strategies Grammar bank Student App Number of tests: 8 Components: Students’ Book with Key Students’ Book without Key Online resources: Online audio Answer keys Audio scripts Overview of resources with how and when to use in class Speaking Test (video) Examiner feedback (video) About the Exam (video) Frequently asked questions (video) Video worksheets Writing samples & examiner feedback Writing worksheets Listening teaching ideas Writing teaching ideas Speaking teaching ideas Reading ideas