Gary Armstrong Libros

Libro usado en buenas condiciones, por su antiguedad podria contener señales normales de uso

El texto lo van a adaptar los coordinadores de la asignatura de Marketing en ESIC, María Jesús Merino y José María Juan para conseguir un texto a la medida de los planes de estudio de los nuevos Grados.Elaborarán nuevos casos prácticos más cercanos a la realidad española.El texto recoge las últimas tendencias y estudios de la disciplina del marketing, como el marketing social responsable, el marketing y las tecnologías en la era digital, etc.

The Pearson Global Edition features content tailored for international students, developed in collaboration with educators worldwide. This edition emphasizes relevance and accessibility, ensuring that learners outside the United States can engage with the material effectively.

Exploring the intersection of football and national identity, this book delves into how the sport serves as a platform for expressing protest and populist nationalism across 18 countries. It highlights the significant role football plays in shaping cultural identities and the ways various groups leverage the game to voice their political sentiments. Through a global lens, the text offers insights into the complex relationship between sport and societal issues, making it a compelling read for those interested in sports sociology and nationalism.

Offering a pioneering social analysis of football in Africa, this collection includes case-study essays grounded in extensive fieldwork. It explores the unique football cultures that have developed within various African communities, providing valuable insights for social scientists in sport and African studies. The book serves as essential reading for those interested in the intersection of sports and society, as well as for passionate football fans seeking a deeper understanding of the game’s cultural significance in Africa.

Focusing on a classic conceptual framework, this Scandinavian edition serves as an excellent introduction to marketing for both undergraduate students and practitioners. It builds on the foundational principles established by Kotler and Armstrong, making it a trusted resource that has reached millions of learners globally. The book blends theoretical insights with practical applications, ensuring readers gain a comprehensive understanding of marketing concepts.

Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.

This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.

Exploring the rich cultural and social context of boxing in Sheffield, this book delves into the sport's evolution from its working-class roots to its contemporary significance. It highlights key figures, local clubs, and memorable matches that shaped the city's boxing landscape. Through personal anecdotes and historical analysis, the narrative reveals how boxing has influenced community identity, social issues, and the lives of its participants, making it a vital part of Sheffield's heritage.

Exploring the rich heritage of boxing in Sheffield, this book delves into the sport's evolution and its impact on the local community. It examines key figures, memorable matches, and the cultural significance of boxing in shaping social identity. Through a blend of historical analysis and personal anecdotes, the narrative highlights how boxing has reflected broader societal changes in Sheffield, making it an essential read for sports enthusiasts and history buffs alike.