Leslie Blodgett (Libros)

Leslie Blodgett Libros

Leslie Blodgett, aclamada como la “Reina de la Belleza”, revolucionó la industria de la belleza al ser pionera en estrategias de venta impulsadas por la comunidad mucho antes de que existieran las redes sociales. Su enfoque único, caracterizado por la calidez, la empatía y una conexión auténtica con una base global de fans, estableció un nuevo paradigma para la venta de productos de belleza. En su libro, 'Pretty Good Advice', comparte 97 ideas sinceras y entretenidas sobre negocios, vida y belleza, extraídas de sus propias experiencias. Esta colección ofrece consejos francos y prácticos, animando a los lectores a liderar con humor y a evitar ser aburridos.

Pretty Good Advice

240 páginas
9 horas de lectura

4,0(211)Añadir reseña

Straight talk and tough love on power, beauty, and the art of the sale Called the "Queen of Beauty" and the most influential lone woman to impact the beauty industry since Est e Lauder by the New York Times, Leslie Blodgett's story is anything but ordinary. As the CEO of the struggling Bare Escentuals, Blodgett shifted the company's focus and launched bareMinerals. In a move that would revolutionize the beauty industry, she went on QVC and sold $45,000 worth of makeup in the first six minutes. Before long, she was selling $1.4 million an hour. In 2006 Blodgett took the company public in one of the largest cosmetic IPOs of the decade, and in 2010 the company was acquired by Shiseido for $1.8 billion. Pretty Good Advice provides beauty secrets, business tips, life lessons, and lots of personal stories. Some ideas are common sense. Some are pretty unconventional. Most importantly, everything in this book is honest, all tried (and sometimes failed) by Blodgett. Fun, frank, and filled with actionable advice, Pretty Good Advice is a glimpse into the unlikely story of a successful beauty executive who approached her work and life a little bit differently.