Bookbot

Jamie Cox

    Shanghai Posters
    • Shanghai Posters

      The Power of Advertising

      • 148 páginas
      • 6 horas de lectura

      How to seem coquettish and provocative, while at the same time looking coy and demure, was the art perfected by fashionable young women portrayed in pre-war Shanghai posters. They were a genre all to themselves. If the true power of advertising lies in seduction, here was a style that subtly hinted at much more than it recealed, even when promoting products as innocuous as liprouge, talcum powder, soaps, perfumes, cigarettes and the ubiquitous Shanghai movies.

      Shanghai Posters2005