Dramatically impact your bottom line with a powerful word of mouth marketing (WOMM) campaign. Word of mouth is the oldest and most effective form of marketing, now executed in a methodical and consistent way. In this groundbreaking guide, Ted Wright, a WOMM pioneer and founder of Fizz, reveals how to create, drive, measure, and leverage word of mouth for maximum impact. Learn to develop and test your brand's stories, build a reliable communication network, harness Big Data for profit-generating campaigns, engage and train influencers, and measure success with accurate analytics. Wright shares how he revitalized the Pabst Blue Ribbon brand, expanded the market for Chocolate Milk, and orchestrated the growth of the BISSELL sweeper. You'll discover techniques tailored to your needs and gain the tools to launch a WOMM campaign immediately. Today's consumers are too savvy for intrusive media, making this guide essential for making your brand the talk of the town. Praise for this guide highlights its actionable insights and practical advice, making it a must-read for brand managers and marketing professionals. With real-world case studies and smart counsel, it combines theory with practice to deepen your understanding of WOMM principles. Use this resource to find, engage, and leverage your company's best advocates.
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