Donald A. Norman Orden de los libros (cronológico)

Кожен, хто проектує щось для використання людьми — від фізичних об'єктів до комп'ютерних програм і концептуальних інструментів — повинен прочитати цю книгу. Вона також буде надзвичайно корисною для тих, хто використовує щось, створене іншою людиною. Це може назавжди змінити ваше сприйняття та взаємодію з фізичним оточенням, відкрити очі на недоліки поганого дизайну та бажаність хорошого дизайну, а також підвищити ваші очікування щодо того, як речі повинні бути спроектовані.

How human behavior brought our world to the brink, and how human behavior can save us. The world is a mess. Our dire predicament, from collapsing social structures to the climate crisis, has been millennia in the making and can be traced back to the erroneous belief that the earth's resources are infinite. The key to change, says Don Norman, is human behavior, covered in the book's three major themes: meaning, sustainability, and humanity-centeredness. Emphasize quality of life, not monetary rewards; restructure how we live to better protect the environment; and focus on all of humanity. Design for a Better World presents an eye-opening diagnosis of where we've gone wrong and a clear prescription for making things better. Norman proposes a new way of thinking, one that recognizes our place in a complex global system where even simple behaviors affect the entire world. He identifies the economic metrics that contribute to the harmful effects of commerce and manufacturing and proposes a recalibration of what we consider important in life. His experience as both a scientist and business executive gives him the perspective to show how to make these changes while maintaining a thriving economy. Let the change begin with this book before it's too late.

Why we don't really want simplicity, and how we can learn to live with complexity.If only today's technology were simpler! It's the universal lament, but it's wrong. In this provocative and informative book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives. It's not complexity that's the problem, it's bad design. Bad design complicates things unnecessarily and confuses us. Good design can tame complexity.Norman gives us a crash course in the virtues of complexity. Designers have to produce things that tame complexity. But we too have to do our part: we have to take the time to learn the structure and practice the skills. This is how we mastered reading and writing, driving a car, and playing sports, and this is how we can master our complex tools.Complexity is good. Simplicity is misleading. The good life is complex, rich, and rewarding—but only if it is understandable, sensible, and meaningful.

"Did you ever wonder why cheap wine tastes better in fancy glasses? Or why washing and polishing your car seems to make it drive better? New research has shown that attractive things really do work better." "In the last decade, the design community has made products easier to use, largely due to Donald Norman's The Design of Everyday Things. But as he demonstrates in this book, we don't just use a product, we become emotionally involved with it. Emotional Design demonstrates for the first time the profound influence of this deceptively simple idea." "Don Norman draws on a wealth of examples and the very latest scientific insights in this exploration of the emotional impacts of objects in our everyday world. His The Design of Everyday Things showed why the products we use should not be confusing, irritating, and frustrating. Emotional Design explains why they must also be attractive, pleasurable, and fun."--Jacket

This text argues that companies must start with an understanding of people in relation to the development of products: user needs first, technology last - the opposite of how things are done now.

In Things That Make Us Smart, Donald A. Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with thought and memory—the machines we create begin to shape how we think and, at times, even what we value. Norman, in exploring this complex relationship between humans and machines, gives us the first steps towards demanding a person-centered redesign of the machines that surround our lives.

This bible on the cognitive aspects of design contains examples of both good and bad design, and simple rules that designers can use to improve the usability of objects as diverse as cars, computers, doors, and telephones

Series: Series in Psychology Paperback: 262 pages Publisher: Wiley; 2 edition (May 6, 1976) Language: English ISBN-10: 0471651370 ISBN-13: 978-0471651376 Product Dimensions: 8.9 x 5.8 x 0.6 inches