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Edward de Bono

    19 de mayo de 1933 – 9 de junio de 2021

    Edward de Bono fue un médico, autor, inventor y consultor maltés. Es conocido principalmente como el creador del término 'pensamiento lateral' (creatividad estructurada) y el principal defensor de la enseñanza deliberada del pensamiento en las escuelas. Su obra se centra en el desarrollo de enfoques y métodos innovadores que ayudan a superar los patrones de pensamiento tradicionales y estimulan la resolución creativa de problemas. De Bono ofrece así a los lectores herramientas para una comprensión más profunda y para dar forma activa a sus propios procesos de pensamiento.

    Edward de Bono
    The Mechanism of Mind
    Atlas of Management Thinking
    Sur/petition
    I Am Right, You are Wrong
    Opportunities
    La revolución positiva
    • 2023

      Six Thinking Hats for Schools and Families

      Inspiring children and young people to think for themselves

      • 98 páginas
      • 4 horas de lectura

      The Six Thinking Hats offers a vibrant and accessible framework for enhancing thinking skills. By providing a memorable mental image, it helps users, especially educators and parents, to understand and practice various aspects of thinking. The book includes a variety of exercises tailored for children of different ages, making the process of learning to think better both enjoyable and engaging.

      Six Thinking Hats for Schools and Families
    • 2019

      Sur/petition

      • 240 páginas
      • 9 horas de lectura

      Don’t chase the market leader, be the market leader. Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition. It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful. Broken down into 3 sections Sur/petition will explain: 1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business 2. The difference between traditional competition and sur/petition 3. The meaning of ‘valufacture’ and how to create value for your business Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game.

      Sur/petition
    • 2018

      Handbook for a Positive Revolution

      • 192 páginas
      • 7 horas de lectura

      Anyone can join the positive revolution. All you need is creativity. Historically, revolutions have been negative - defining, overthrowing or destroying an enemy, fuelled by a sense of mission and direction. After victory, however, this energy often races on, causing factionalism and strife among the victors. The positive revolution also has energy and direction, but its opponents are entrenched patterns in thought. Progress, maintains Edward de Bono - whether on a personal or global scale - depends on thinking and behaviour that are positive and constructive. The world today is undergoing dramatic, often violent changes, and human behaviour is frequently shaped by guilt and negativity. To lift this dark cloud and create positive revolution, we need to rely more on humour, a key element in changing perception. In this inspiring book, Edward de Bono demonstrates clearly and simply how we can learn to think and interact constructively, efficiently and with respect for core human values.

      Handbook for a Positive Revolution
    • 2016

      The five-day course in thinking

      • 128 páginas
      • 5 horas de lectura

      Based on the tenet that an error can lead to the right decision, the author guides the reader through a series of non-mathematical problems and puzzles, all designed to help us analyse our personal style of thinking, work out its strengths and weaknesses, and to consider the potential methods that we never use.

      The five-day course in thinking
    • 2011

      How I Said Bah! to Cancer

      A Guide to Thinking, Laughing, Living and Dancing Your Way Through

      • 272 páginas
      • 10 horas de lectura

      Tells how one woman said 'Bah!' to cancer through thinking strategies, a proactive approach to treatment, and a determination to keep the rest of her life going. This book shares what she learnt along the way, from the nature of cancer cells and chemotherapy drugs, to how she was able to help her friends and family to help her.

      How I Said Bah! to Cancer
    • 2010

      Schuld an den Problemen unserer Welt ist unser Denken. Deshalb müssen wir es verändern. Edward de Bono, einer der wichtigsten Denker unserer Zeit, hat genau hingesehen: Was stimmt nicht mit unserem Denken? Und wie können wir es verbessern? De Bono erklärt seine auf den neuesten Stand gebrachten Denkmethoden. Brillant beschreibt er, wie jeder seine Denkprozesse ändern und damit nicht nur sein Privat- und Berufsleben erheblich verbessern kann, sondern in letzter Konsequenz auch unsere Welt.

      Think! Denken, bevor es zu spät ist
    • 2009

      Think!

      Before It's Too Late

      • 258 páginas
      • 10 horas de lectura

      The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem . And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel - conventional thinking - but we could all get a lot further if we used all four... De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques, such as lateral thinking, combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life - both personal and business success - will improve. De Bono is the master of the original big 'concept' book and his enticement to us to use our minds as constructively as possible should appeal to a whole new generation of fans.

      Think!
    • 2009
    • 2009

      Simplicity : síla jednoduchosti

      • 283 páginas
      • 10 horas de lectura

      V dnešním světě se všechno dělá stále složitěji. Přístroje mají čím dál víc funkcí, formuláře stran a úřady úředníků. V záplavě dodatků, příloh a tlačítek se často ztratí smysl, proč se s tím nebo oním vůbec začalo. Jednoduchá rada zní: dělejte to jednoduše. A Edward de Bono nám ve své knížce ukazuje, jak na to.

      Simplicity : síla jednoduchosti
    • 2008