Marc H. Meyer Libros

The book presents a compelling argument for companies to adopt a strategy of developing product platforms, emphasizing the importance of creating families of products that share common components and technology. By doing so, firms can enhance compatibility, standardization, and modularization, ultimately leading to greater long-term success and profitability. Authors Marc H. Meyer and Alvin P. Lehnerd provide a formula for transforming individual products into a cohesive stream of value-rich offerings that target growth markets effectively.

A guide for turning products into profits discusses how firms should focus their energies on developing families of products simultaneously that share common components and technology

This bundle provides a cost-effective option for students, combining Business Plan Pro with a print version of the accompanying book. It offers essential tools and resources for developing effective business plans, enhancing the learning experience while ensuring affordability.

Culturally significant, this work has been preserved to reflect its original form, including copyright references and library stamps. Scholars recognize it as an important contribution to the knowledge base of civilization, providing insights into historical contexts and preserving the integrity of the original artifact.

Focusing on research and development metrics, this guide provides practical advice and insightful case studies aimed at helping managers enhance their R&D processes. Authored by a team of esteemed researchers and consultants, it serves as a vital resource for those involved in innovation management, offering valuable strategies to drive improvement and efficiency in R&D efforts.