Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
If you choose books based on their popularity, know that this one is likely on Bill Gates' reading list and favored by venture capitalists and entrepreneurs in Silicon Valley. It offers a sweeping survey of Internet search technologies, delves into Google, and speculates on the cultural implications of a Web-connected world, attracting attention from businesspeople, technology futurists, and journalists alike. Authored by John Battelle, a founder of The Industry Standard and an original editor of Wired, this ambitious work reflects his extensive experience and connections. Battelle provides a historical perspective enriched with insights from notable figures like Google's founders, Larry Page and Sergey Brin, and executives from Microsoft and various VC firms. While not solely a corporate history of Google, Battelle aims to explore the cultural anthropology of search and its role as the "database of our intentions." The narrative gains momentum as he shares insider information about Google, and the final section discusses potential future developments for the company. Battelle envisions Google as a centralizing platform for our lives, quoting an early employee on the profound implications of this potential. While some may dismiss such hype, many will seek deeper meaning in Battelle's exploration.
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Updated with a New Chapter
Through over 350 interviews with Google executives and industry leaders, this book explores the evolution of the Internet search engine and its impact on information retrieval and viral marketing. It delves into the factors that led to Google's success as one of the top IPOs, highlighting the competitive landscape and innovations that transformed the way we search for information online.
Comment les moteurs de recherche ont réinventé notre économie et notre culture
Devenue passerelle instantanée vers la connaissance, plus efficace qu'aucun de ses concurrents, Google est utilisée par des centaines de millions de personnes en quête de réponses à leurs besoins et désirs, à leurs peurs et obsessions. Elle constitue une gigantesque base de requêtes, que l'auteur a baptisée la "Base de données de nos intentions". Cette dernière, croisée avec d'autres, devient une mine d'or dont toute organisation - notamment gouvernementale - rêve de s'emparer. Ce livre retrace de l'intérieur le triomphe de Google et met en perspective toute l'histoire des technologies de recherche. Avec lucidité, l'auteur analyse leur énorme impact sur le marketing, les médias, la culture pop, les rencontres, l'emploi, le droit international, les libertés individuelles. Traduit par Dov Rueff avec la contribution de Sébastien Blondeel .