Michael Rock Libros

Prada is the first book that documents three decades of ground-breaking fashion, architecture, film and art by the Prada company, including the work of the design studio and the workshop; extensive creative partnerships with photographers, designers, architects and film directors; and large scale architectural commissions, the Fondazione Prada, and the development of a new museum. Among the many features of this rich innovative book with its thousands of images are a photo-essay by renowned photographer Brigitte Lacombe, stills taken from short films documenting the craftsmanship of the factory, images of the unique fashion show environments, an overview of all Miuccia Prada's collections with thumbnail pictures of 3,885 different “looks,” collages of the most influential shoe and bags, photographs of the final product on the runway, celebrated store designs in New York and Los Angeles by Rem Koolhaas/OMAand in Tokyo by Swiss architects Herzog & de Meuron, a film collaboration with director Ridley Scott, Koolhaas’s radical “Prada Transformer” pavilion in Seoul, costume designs for a Japanese manga heroine, Prada found on the street and celebrities photographed on the red carpet, and blogs expressing the almost fanatical devotion of lovers of the brand. Prada both chronicles and epitomizes the achievements of one of the world's most influential and enlightened fashion and design companies.

This book explores the diverse voices and disciplines that comprise the process of graphic design through the lens of authorship, criticism, projects, and collaborations. It includes essays, interviews, diagrams, annotations, illustrated lectures and case studies from Michael Rock and contributors such as Susan Sellers, Georgie Stout, Rem Koolhaas, Mark Wigley, Paul Elliman, Enrique Walker, Rick Poynor and Lucia Allais among many others. Multiple Signatures examines all aspects of contemporary visual culture from branding and authorship to urban screens, conspiracy theory and t-shirt design.

Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko’s "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara’s "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated.