Alan Fletcher fue una figura destacada en el diseño gráfico, reconocido por su estilo sofisticado y su ingenio perdurable. Su enfoque innovador influyó profundamente en el campo, estableciendo un legado que continúa inspirando a los diseñadores. El trabajo de Fletcher es celebrado por su inteligencia visual y su impacto duradero en el panorama del diseño.
Follow-up volume to the best-selling The Art of Looking Sideways, Picturing and Poeting is the latest collection of mind-bending images and creative wordplay from Alan Fletcher, one of the most internationally influential figures in graphic design.
Surveying thirty-five years of Alan Fletcher's work, this book is an essay upon the design process as undertaken by a tireless and gifted individual. The thinking behind his solutions and methods are illustrated by a range of examples each accompanied by a full commentary from Jeremy Myerson.
A primer in visual intelligence and an exploration of the workings of the eye, the hand, the brain and the imagination is comprised of an inexhaustible mine of anecdotes, quotations, images, trivia, oddities, serious science, jokes and memories, all concerned with the limitless resources of the human mind.