Connections and clashes between new and old media, as told by interviewees ranging from the founder of Twitter to the publisher of the New York Times.
Bill Moggridge Libros
Este autor explora el valor del diseño en la vida cotidiana a través de una amplia experiencia. Su carrera abarca roles como diseñador con clientes internacionales, cofundador de un estudio de diseño innovador y defensor del diseño a través de la escritura y la enseñanza. Examina cómo el diseño da forma a nuestro mundo, basándose en una profunda comprensión de las tendencias históricas y contemporáneas.
Introduces us to 40 influential designers who have shaped our interaction with technology. This book tells the story of the author's own design process and explains the focus on people and prototypes that has been successful at IDEO - how the needs and desires of people can inspire innovative designs. It is illustrated with more than 700 images. A pioneer in interaction design tells the stories of designers who changed the way people use everyday things in the digital era, interviewing the founders of Google, the creator of The Sims, the inventors and developers of the mouse and the desktop, and many others. Digital technology has changed the way we interact with everything from the games we play to the tools we use at work. Designers of digital technology products no longer regard their job as designing a physical object - beautiful or utilitarian - but as designing our interactions with it. In "Designing Interactions", award-winning designer, Bill Moggridge introduces us to forty influential designers who have shaped our interaction with technology. Moggridge, designer of the first laptop computer (the GRiD Compass, 1981) and a founder of the design firm IDEO, tells us these stories from an industry insider's viewpoint, tracing the evolution of ideas from inspiration to outcome
