Raj Raghunathan Orden de los libros

In recent times, behavioral economics has become a household term. Irrationally Rational , written by V. Raghunathan, explores and explains behavioral economics in an accessible manner to the general readership. It captures the key works of the Nobel prize-winners who have contributed significantly to the evolution of behavioral economics, and will bring readers up to speed on how behavioral economics has come to eclipse, if not supplant neoclassical economics over the decades. In telling the story of the evolution of 'human irrationality', the book will also help readers understand where human psychology stands on the rationality-irrationality continuum.

"Fifteen years after getting his MBA, Raj Raghunathan spent some time with his old classmates. He noticed that though they'd all done well, there didn't appear to be much correlation between their academic success and career success. What Raghunathan found even more curious was the even smaller correlation between career success and what he calls life success. The greater the career success, the more unhappy, out of shape, harried, and distracted his friends were."--Book jacket.