Margaret Rathmann es una célebre creadora de libros infantiles, reconocida por su distintivo estilo artístico y su cautivadora narración. Su obra cautiva la imaginación de los jóvenes mientras explora temas significativos. El enfoque de Rathmann hacia la literatura infantil es elogiado por su originalidad y su capacidad para conectar tanto con los jóvenes lectores como con sus padres.
Es de noche en el zoológico y todos los animales se van a dormir. ¿Quién es ese personaje, bajito y peludo, con una laave en la mano y sonrisa traviesa? Parece que el guardián del zoológico no lo ha visto aún. Per el personaje sospechoso sabe muy bien cuáles serán los próximos pasos del guardián.
This roomy trim size is perfect for sharing with groups and lap sitters, and will stand up to years of repeat readings.
The story revolves around Ruby, a new student who tries to fit in by imitating her classmate Angela's style. As Ruby mirrors Angela's choices, her teacher intervenes, guiding her to embrace her own identity and individuality. This heartwarming narrative emphasizes the importance of self-acceptance and the joy of being true to oneself, highlighting the journey of finding confidence in uniqueness rather than conformity.
The book features a humorous take on bedtime routines, making it an engaging read-aloud experience. With playful illustrations and witty storytelling, it invites children to say good night in a delightful way, capturing the charm and silliness of nighttime rituals. Perfect for parents and kids to share together, it promises laughter and warmth as they settle down for sleep.
From the creator of Good Night, Gorilla comes another bedtime adventure!What a lovely day at the fair. Children lining up for pony rides . . . moms and dads in a pie-eating contest . . . babies chasing butterflies . . . babies heading for the trees . . . I SAY! Where are those babies GOING? Only a small boy sees them leaving and follows as the babies chase butterflies in trees, frogs in a bog, even bats in a cave, ignoring pleas to come back. But not to worry, our hero saves the day, making sure that all the babies get home safely from their appealing adventures.Caldecott Medal winner Peggy Rathmann has created a highly original story told in a lilting text and a bold new style with classic black silhouettes against stunning skies of many colors that change and glow as afternoon turns into evening.
Theoretische Konzeption und empirische Analyse
Das Kommunikationsinstrument Product Placement bietet für Produzenten und Unternehmen gute Möglichkeiten, sich marktbezogenen, technischen und konsumentenbezogenen Veränderungen anzupassen und gewinnt daher zunehmend an Bedeutung. Auf Basis einer umfassenden theoretischen und empirischen Analyse untersucht Peggy Rathmann, welche Wirkungen Product Placement auf medienbezogene Erfolgsgrößen hat und welche Faktoren diese Wirkeffekte beeinflussen. Unter Nutzung von verhaltenswissenschaftlichen Theorien erarbeitet die Autorin einen theoretisch-konzeptionellen Bezugsrahmen. Zur Überprüfung des Untersuchungsmodells zieht sie ein experimentelles Vorgehen heran.
