Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.
Joseph Lampel Libros



Strategy making is considered the high point of managerial activity. But bombarded by fads and fixes, most managers have been groping blindly to get their arms around the proverbial elephant. Now Henry Mintzberg, author of the award-winning "The Rise and Fall of Strategic Planning", has teamed up with Bruce Ahlstrand and Joseph Lampel to create a powerful antidote: a comprehensive and illuminating-- as well as colorful-- tour through the fields of strategic management. Mintzberg, Ahlstrand, and Lampel have shaped each of ten different approaches into a coherent school of strategy formation. In the process, the authors clarify the enormous amount of confusion that exists. The result is a tour de force: a brilliant, penetrating primer on business strategy that is, at the same time, immensely readable and fun. The authors provide a thorough critique of the contributions and limitations of each school-- from the design, planning, positioning, entrepreneurial, and cognitive schools to the learning, power, cultural, environmental, and configurational schools-- culminating in how they might combine to reveal that elephant. Unique, insightful, and essential, "Strategy Safari" is the indispensable guide for the creative manager.
Strategy Bites Back
- 292 páginas
- 11 horas de lectura
"Strategy Bites Back invites you to encounter an unlikely set of voices and something sharp to say about strategy - from Mozart to Coco Chanel's "little black dress". These perspectives will provide you with new and dramatically different angles from which to attack the world of strategy." "This book is for everyone involved with strategy - manager, CEO, consultant, professor, student - who wants to see strategy more broadly, more deeply and more playfully."--BOOK JACKET.