Paul J. Zak es un investigador pionero que explora la neurociencia del comportamiento humano. Su trabajo se centra en comprender los mecanismos biológicos que sustentan la confianza, el altruismo y otras interacciones sociales. A través de sus hallazgos, busca descubrir cómo podemos fomentar una sociedad más empática y cooperativa. Su investigación ofrece una mirada fascinante a la ciencia detrás de lo que nos conecta.
Why are men less faithful than women? Why are some people altruists and others cold-hearted bastards? Why do some businesses succeed while others collapse? In his entertaining and groundbreaking book, Paul Zak uses neuroscience and the fundamentals of economics to answer essential questions about human nature and explore exactly what goodness is
A founding neuroeconomics researcher identifies the role of oxytocin in shaping human behavior and relationships, tracing his work throughout the world to explain what his findings reveal about the origins of basic human qualities.