The Crux
- 336 páginas
- 12 horas de lectura
A genre-defining book for all leaders by the bestselling author of Good Strategy/Bad Strategy.
Richard P. Rumelt Libros
La investigación de Rumelt se centra en la estrategia de diversificación corporativa y las fuentes de ventaja sostenible para las estrategias comerciales individuales. Sus intereses de investigación actuales se centran en la dinámica de las transiciones industriales, examinando los patrones y las fuerzas que dan forma a la evolución de las industrias complejas. Su trabajo analiza los principios fundamentales de las estrategias exitosas, explicando cómo las empresas pueden lograr y mantener una ventaja competitiva en un panorama comercial en constante cambio. También explora las fuerzas impulsoras detrás de las transformaciones industriales y los patrones subyacentes que influyen en el desarrollo de sectores industriales intrincados.
Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.
