Unsafe Thinking: How to be Creative and Bold When You Need It Most
- 256 páginas
- 9 horas de lectura
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Jonah Sachs Libros
Jonah Sachs es un autor, orador y pionero del marketing viral cuyo trabajo ayudó a impulsar la revolución de los valores del siglo XXI. Los nuevos enfoques pioneros de Sachs en los medios digitales fueron fundamentales para llevar los ideales del cambio social —como la equidad, el empoderamiento, la responsabilidad, la transparencia y la defensa— al primer plano de los negocios y la cultura popular. Sus innovadoras estrategias han influido significativamente en cómo los movimientos por el bien social ganan terreno y moldean el discurso público.
Winning the Story Wars
- 264 páginas
- 10 horas de lectura
Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
2020 dramatically altered our lives, prompting questions about our future. Will the challenges of the pandemic, protests, economic instability, and social distancing exacerbate inequalities, nationalism, and the decline of democracies? Or could they spark a global awakening to community, mutual support, and environmental stewardship? The future has never felt so uncertain. This collection presents twenty-eight distinct visions for a better world, advocating a shift from returning to "normal" toward a more promising future. Contributions from global leaders across six continents offer not just speculation but inspiration and actionable roadmaps. The essays feature insights from notable figures like Kim Stanley Robinson, Michael Pollan, Vandana Shiva, and many others, each providing a unique perspective on navigating the difficult decades ahead. Bill McKibben praises the collection for uniting some of the brightest minds to envision a viable path forward, while Van Jones highlights it as a timely guide filled with concrete ideas and inspiration for creating a more equitable and sustainable world. Together, these voices urge us to imagine and work toward a transformative future.