One of the nation's most prestigious communication counselors reveals the secrets to success and power that he has passed on to an exclusive group of top business and government leaders. $40,000 ad/promo. Tour.
Robert L. Dilenschneider Libros
Robert L. Dilenschneider es un destacado gurú de la comunicación y coach de liderazgo, y fundador y CEO de The Dilenschneider Group. Inició su carrera en relaciones públicas en Nueva York en 1967. Su trabajo se centra en el desarrollo de estrategias de comunicación y la prestación de asesoramiento en liderazgo a los líderes más importantes del mundo. Su amplia experiencia ofrece perspectivas únicas sobre el arte de la comunicación efectiva y la construcción de influencia.
"What do people know who are able to exert influence and advance their careers? What is the secret that they understand so well? I would say that they grasp a very simple relationship: the connection between communication, recognition, and influence,''contends Dilenschneider, CEO of the public relations firm Hill & Knowlton, in this authoritative handbook on leadership strategies. He argues that heightened competition and corporate takeovers have created an extremely volatile and challenging business climate, and draws on his own experiences in coping with crises (e.g., the cyanide contamination of shipments of Chilean grapes to the U.S. in March 1989) by cultivating good relations with the ``iron triangle'' of press, government and special interest groups. Quality work and accountability, Dilenschneider stresses, are an executive's basic responsibilities, while open, ethical communication remains a crucial skill. Executive Program/Macmillan Book Club dual main selection; Fortune Book Club alternate. (May) -Publishers Weekly.