Robin, la principal estratega de marca y narradora de historias de Estados Unidos, proporciona el "combustible de cohete" que ha lanzado y evolucionado muchas de las marcas más admiradas del mundo. Guiando a jugadores poderosos como Aon, Bloomberg, CNN, HBO, NBC Universal, Food Network, FX, Warner Bros, Verizon y más, distingue las marcas para impulsar los negocios. Robin revela consejos y herramientas imprescindibles en sus libros, discursos principales y programas de capacitación corporativa, que enseñan a los ejecutivos cómo construir marcas personales para crear impresiones duraderas y aumentar los ingresos.
From one the country's top brand strategists comes an upbeat and empowering motivational book for women on how to brand themselves for professional and personal success--through tapping into their authentic selves, and marketing their unique, best assets.
Navigating the complexities of office dynamics, this book explores the challenges and fears that arise in the workplace. It delves into the psychological aspects of office life, highlighting issues such as competition, interpersonal conflicts, and the pressure to succeed. Through relatable anecdotes and insights, it reveals how these experiences can impact mental well-being and professional growth. The narrative encourages readers to confront their fears and fosters a deeper understanding of the often intimidating office environment.