"Guerrilla Marketing for Coaches" provides the first practical guide on the market for coaches who want to fill their practice with desirable clients, and then build a firm that generates wealth. Readers of this book will know exactly what they need to do in order to be a successful coach and firm builder. The book provides best practices for all phases of building a successful firm, from choosing a target market and designing solutions to attracting clients and building a firm.
Coaching is highlighted as a transformative tool in the business world, enhancing leadership and organizational effectiveness. It fosters loyalty, strengthens relationships, and boosts productivity among employees. The author shares personal experiences with managers who acted as coaches, using insightful questioning to empower him in his career. These coaching interactions not only facilitated his personal growth but also instilled valuable lessons that shaped his professional identity, ultimately inspiring the creation of this book.