Confidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace.
Mike Grigsby Orden de los libros


- 2018
- 2016
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques
- 264 páginas
- 10 horas de lectura
Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.