David A. Collier Libros

This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant.The book’s modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates.Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain.

Service organizations today face significant challenges in a competitive landscape, needing to avoid the pitfalls that have plagued some manufacturing enterprises. Quality alone isn't sufficient, nor are outdated management strategies that overlook the unique demands of service processes. A solution exists: a clear framework for building competitive advantage and navigating market pressures. The author, David A. Collier, emphasizes the importance of adopting a "think service management" mindset, fostering service commitment within the workforce, and enhancing product and service value to outshine competitors. This resource is enriched with vignettes, diagrams, new service management terminology, and 16 tools for effective service/quality management. It encourages a shift from a "product-producing" to a "service-providing" perspective to attract and retain customers. The book highlights how process performance can be linked to external measures like customer satisfaction, enabling companies to tailor their improvement efforts effectively. Additionally, it introduces three new "deadly diseases" to Deming's list and outlines strategies for designing and managing service encounters that enhance competitive positioning. As America enters the "Servomation Age," mastering service processes will be crucial for maintaining competitive status and financial health. With the insights provided, organizations can leverage service/quality