Angela Schorr Libros

Today, the fields of health promotion and health campaigning are strongly influenced by strategies developed in health communication. In less than fifteen years the topic of ‘communication’ moved to the center of attention in health campaigning research. Today’s health campaigns are health communication campaigns! The optimism of politicians and health promotion experts in the U. S. A. and in Europe relating to health communication is tremendous. In the context of the new Europe 2020 Strategy European health officials praise the possible benefits of eHealth solutions, and the health experts of the Healthy People 2020 agenda in the United States especially stress the close relationship between health communication and health information technology as ‘central to health care, public health, and the way our society views health.’ Beyond doubt, health communication innovated and professionalized the areas of health promotion and health campaigning. With its nine chapters the book makes no claims of being complete with respect to the title ‘Campaigning for Health’. The exemplary approach adopted here nevertheless should give the reader a chance to stay focused and to get a feel for the tight interdependence of the conceptual, methodological and practical strategies in the field of health communication campaigning.

Advancements in technology have revolutionized the production and application of media content for information and entertainment. The acceptance and spread of new distribution channels hinge on the content itself, while these channels influence the type of content produced. This dynamic applies to both new media and traditional mass media. Today, communicators and audiences engage more directly and freely in the creation and distribution of media. Their media consumption habits have evolved significantly over the past decade, indicating a broader transformation in the realms of information and entertainment. Traditional sectors like political communication and news production are also impacted. In educational and organizational settings, the rise of computers and the Internet has fundamentally altered communication structures, enabling online teaching and e-leadership. In entertainment, the trend towards standardized yet customizable content suggests a promising future. These developments are explored through analyses and case studies in this volume, showcasing insights from communication researchers across Europe, the U.S., and Asia, who offer interpretations and perspectives on both the European and international media landscape.

Researchers from Europe and the US summarize the current state of the major appraisal theories, critically assess their basic assumptions, and review research methods and representative results.

Das Handbuch informiert umfassend über die vielen Tätigkeitsfelder, die sich die moderne Psychologie in Forschung und Anwendung erschlossen hat. Die Praxisfelder, in denen Psychologen tätig werden, sind komplex, spannend und bilden häufig Brennpunkte des modernen individuellen und gesellschaftlichen Lebens. Darüber, aber auch über die beruflichen Chancen und Aufstiegsmöglichkeiten, über Fort- und Weiterbildungsangebote und über die rechtlichen und fachwissenschaftlichen Hintergründe des Psychologenberufs gibt dieser Band offen und detailliert Auskunft.

In this volume, prominent experts from thirteen European countries candidly review the different ways in which the field of psychology has developed in their various countries. For the first time, specialists from the East, West, South, and North of Europe offer a critical and honest look at the professional practice of psychology in all its different manifestations. The picture that emerges is that of a science and profession that has become increasingly mature, and simultaneously more accessible to all segments of society.