SEVENTH EDITION
Christopher A. Bartlett Libros
Este autor profundiza en las complejidades de la gestión y la estrategia internacionales. Su trabajo analiza la dinámica de las organizaciones globales y los desafíos que enfrentan los gerentes en diversas culturas. Explora cómo las empresas navegan en entornos internacionales complejos y construyen eficazmente ventajas competitivas en los mercados globales. Sus ideas son cruciales para comprender el mundo empresarial contemporáneo.
Presents a coherent framework for assessing your company's current international posture and a clear vision of the corporate skills required in today's global market. Leads your senior managers to identify the specific organizational skills your company must develop.
The Individualized Corporation
- 368 páginas
- 13 horas de lectura
Based on six years of research and interviews with managers at every level, this text explores the collapse of an outdated corporate form and reveals the emergence of a fundamentally different management philosophy - one that focuses on the power of the individual.
Transnational Management
- 800 páginas
- 28 horas de lectura
This text contains Harvard and INSEAD cases with readings on research and thought on the global business environment. It focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activites cross national boundaries.
