Herschell Gordon Lewis Libros
15 de junio de 1929 – 26 de septiembre de 2016




Asinine Advertising: How Stupid and Unethical Advertising Costs You Money
- 129 páginas
- 5 horas de lectura
The book delivers a sharp critique of ineffective advertising practices that mislead consumers and waste resources, ultimately harming both buyers and sellers. Lewis exposes the incompetence and dishonesty in the industry, illustrating how poorly conceived marketing strategies foster buyer skepticism, leading to reduced profits. Beyond criticism, he offers practical advice for marketers to avoid common pitfalls, identify deceitful offers, and enhance their approaches. Topics include online scams, misleading claims, and the detrimental effects of standardization on customer relations.
Die wichtigsten Do´s und Tabus ;Zahlreiche Beispiele aus der Praxis;Die neuesten Trends aus den USA;Der lukrativste Zukunftsmarkt