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Shopper, Buyer, and Consumer Behavior
Theory, Marketing Applications, and Public Policy Implications - Fourth Edition
Parámetros
- 721 páginas
- 26 horas de lectura
Más información sobre el libro
Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
Compra de libros
Shopper, Buyer, and Consumer Behavior, M. Joseph Sirgy, Jay D. Lindquist
- Idioma
- Publicado en
- 2008
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 104,99 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Shopper, Buyer, and Consumer Behavior
- Subtítulo
- Theory, Marketing Applications, and Public Policy Implications - Fourth Edition
- Idioma
- Inglés
- Autores
- M. Joseph Sirgy, Jay D. Lindquist
- Editorial
- Atomic Dog Pub Inc
- Publicado en
- 2008
- Formato
- Tapa blanda
- Páginas
- 721
- ISBN10
- 1426630506
- ISBN13
- 9781426630507
- Serie
- Descripción
- Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.