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Corporate Strategy
A Resource Based Approach
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Employs a single framework for the analysis of corporate-level strategy. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.
Compra de libros
Corporate Strategy, David J. Collis, Cynthia A. Montgomery
- Idioma
- Publicado en
- 1997
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Muy Bueno
- Precio
- 6,49 €
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- Título
- Corporate Strategy
- Subtítulo
- A Resource Based Approach
- Idioma
- Inglés
- Autores
- David J. Collis, Cynthia A. Montgomery
- Editorial
- McGraw-Hill/Irwin
- Publicado en
- 1997
- Formato
- Tapa blanda
- Páginas
- 240
- ISBN10
- 0072895438
- ISBN13
- 9780072895438
- Serie
- Categorías
- Etiquetas
- Comercio
- Descripción
- Employs a single framework for the analysis of corporate-level strategy. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.